WHO WE ARE
WE are the embodiment of hardcore. WE uphold and preserve the rich history of powerlifting whilst breaking new ground for future generations to set the bar even higher. WE are obsessed with the relentless pursuit of strength, both mentally and physically. WE believe in crews and community, understanding that giving back to the sport and our fellow competitors is not optimal, but mandatory. WE an ideological resistance to the social media influencer toxicity that has plagued our people and sport. WE are here highlight the men and women who built this great sport that we all enjoy, while carving our own legacy and helping others create theirs. This brand was built through hard work and perseverance by a powerlifter with an aspiration to give back. This brand is for you, from me.
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